They've flaunted it too, over-marketing The Amazing Spider-Man to death. With Marvel Comics being bought by Disney two years ago and bankrolling their own movies (like The Avengers), this is the one big superhero property and cash cow that Sony Pictures can still hang its hat on. Finally, it just looks like the studio is beating a dead horse and looking to squeeze every last drop of name and brand recognition. For example, just read Roger Ebert's glowing, yet steeply comparative review for this film. Secondly, we are going to remember and inevitably compare the current and new incarnation with the old and familiar one. We still remember Spider-Man 3 and unfamiliar audiences are going to think this new film is a sequel more than a reboot. When I did so, I was directly talking about The Amazing Spider-Man, just released at midnight. Earlier this year, in a mocking editorial of Hollywood's New Year's resolutions for the movie industry for 2012, I wrote prominently and adamantly how Hollywood needs wait ten years, or at least five years, before restarting, remaking, re-imagining, or rebooting a movie franchise.
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